Born and raised in Hyderabad, London based Alluri’s latest cut Evari Kosam (For Who’s Sake) is a flawless demonstration of how the music world is a universal sphere, existing only in the cultural blend that shapes its very existence. Having played the NH7 festival in India, Alluri is back in the UK to play a headline London show to launch his latest single, ‘Evari Kosam (For Who’s Sake).
After digesting a diet of classical music as an early teen, an impressionable Alluri’s real music education began after he was gifted a guitar. Immersing himself an artist at a time, he learnt the guitar through the versatile catalogue of British indie of the 80s very finest. With Morrissey proving an overriding influence, it was his introduction to artists like The Doves on his relocation to the UK to study that really fuelled the singer/songwriter within.
A diarist to his core, Alluri’s songs wrote themselves during a six month travel break between completing his Masters in Finland and returning home to India. Contemplating a return to the setting that shaped him, travelling allowed him to assess how he had changed, provoking the realisation that in London he had been something of an outsider in cultural terms, while simultaneously feeling fully at home in aspects of British life.
Sung in Telugu while boasting a vintage, British sound, Alluri’s Evari Kosam (For Who’s Sake) is the culmination of his journey to date. The original demo was immediately picked up by legendary producers Tommasso Colliva & Massimo Martelotta (Muse).. With Telugu being so similar to Italian, Tommaso instantly bonded with the track, infusing his polished production style with Alluri’s raw songwriting talent. The new single represents a sonic shift in Alluri’s sound, employing an anthemic brass section & piano textures to enchanting effect. The haunting visual, is the brainchild of Indian director Reema Sengupta, Who says:
“I wanted to make an awkward mood-piece of a lonely young man reeling from a break-up; and the sleeplessness, binge-eating and self-doubt that come with it. The protagonist sits in his own mindspace, littered with the little things he is holding on to – remnants of an ended but far-from-forgotten relationship.”
‘Almost as genreless and original as it gets’ – Times of India
‘Intriguing…’ – Q Magazine
‘…both fiery and vital’ – NME